The Craft

A Story in Every Fibre.

A carpet's character is decided long before it reaches a room — in the choice of fibre, the way it is spun and dyed, and the technique used to bring a design to life.

Materials

Wool is the traditional foundation of a fine carpet — resilient, warm and receptive to colour. Silk adds sheen and allows fine detail; cotton gives strength to foundations and flatweaves; plant fibres such as jute bring an earthy, natural texture. Each product page lists the materials used in that carpet.

Hand-knotting

Each knot is tied individually around the warp and cut to form the pile. Locked into the foundation, the knots make a carpet that can last for generations. Knot density determines how finely a design can be drawn.

Hand-tufting

Yarn is punched through a backing with a hand-held tool and secured with a backing layer. Tufting suits bold, graphic designs and offers a more accessible route to a handmade carpet.

Flatweaving

Without pile, flatweaves such as dhurries and kilims are woven by passing weft threads tightly through the warp. Light and often reversible, they are practical and quietly beautiful.

Texture & finish

Pile height, washing, and carving — cutting the pile to different heights — change how a carpet feels and how light moves across its surface.

The mark of the hand

Handwork produces small variations in tone (abrash), line and dimension. These are not flaws but the signature of a piece made by people rather than machines.

In the workshop

Some creations take time to become timeless

The design is drawn onto cloth, tufted by hand, sealed and backed, then trimmed and finished. Here is the Agni carpet on its way from frame to floor.

View the Agni carpet →

Learn more in the Journal

Read the Journal